As a small business owner its difficult to be "everything" in your business. This then leaves you with the dilemma of either having the money to pay someone to do it for you OR having to learn new skills.
All to often I am asked by small business owners how do they find keywords relevant for their business. Most people think its hard to find keywords relevant to their business, so let's take a look at how we can locate keywords in a few easy steps so you don't need to pay someone to do this task for you.
(1) What would you do if you were looking for a hairdresser?
If you went to the yellow pages you would look up hairdresser, then you would narrow it down to someone in a town close by etc. You might even consider whether they do children's hair etc.
Grab a piece of paper and work out what keywords you would most likely use to search for a business and variations of that if you were looking for a hairdresser in Melbourne. Here is my list;
Hairdresser in Melbourne
Melbourne hair stylist
Hair stylist in Melbourne
Can you see how this is taking shape? Awesome – there are lots of tools out there that can make this job easier for you and one of them is totally free.
(2) Google to the rescue!
Google offers a free tool to help you with doing this so let's head over and take a look at how you can use this tool. If you have a Google email account sign into Google using that first – as this will give you more results. Google Keyword Tool
Awesome, now that you have it open – following along with this tutorial on how to use the Google Keyword Too.
Don't forget to share this with your friends who may need some help with locating keywords for their business.