There’s been lots of discussion about Facebook Ads and whether or not they work as a strategy for small business.
For the most part, people set them up, but as they have no idea how to weak them to get the best performing ads, they often fail miserably.
I’ve personally had a lot of success running ads to various sales campaigns. It’s a very cost effective way to get traffic to your website. NOW HERE’S THE KICKER … Facebook have recently introduced retargetting. What, what’s … retargetting?
Essentially FB allow you to “track” people who have been to your website , a specific landing page or might drop off half way through completing the shopping cart checkout. You can then retarget them with relevant content, offers and incentives to bring them back and make a sale! And the cost of these retargetted ads is a lot cheaper than the original amount paid.
==> If you are interested in setting up Facebook Ads and/or Retargetting for your business,
but don’t want to do it yourself <==
then DROP me a message via this Page and we can have a chat about
how they work and we can manage them for you.
If you would prefer to setup a retargetting campaign yourself, then check out this article from Phil over at the Queensland Business Group in Facebook. => How to Find People to Remarket to in 30 seconds
Had success with Facebook Ads? Drop me a message, I would love to see what you are doing and interview to share with my audience.